The Best Sources for Looker Studio Templates in 2024

Are you searching for high-quality Looker Studio templates to supercharge your data visualizations? Look no further! In this listicle, we’ll explore the best sources for Google Looker Studio templates, ensuring you have a plethora of options to enhance your data storytelling. Whether you’re a seasoned data analyst or a novice, these sources will provide you with all the templates you need.

1. Data Studio Guru

Visit the Data Studio Guru template section.

Yes, it's a bit cheeky, but let's begin with my own repository. Data Studio Guru prides itself on offering a diverse (and growing) collection of templates designed to cater to various data visualization needs. All templates are user-friendly, customizable, and crafted to help you create compelling reports effortlessly. Known for their usability and aesthetic appeal, these templates are perfect for users at any skill level.

Examples

• Complete Website Overview (Full Screen)
  Designed for large screens, this 27-page dashboard provides a comprehensive overview of website performance, integrating data from Google Analytics, e-commerce platforms, and marketing channels like Google Ads and YouTube
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• Complete Website Overview (Mobile)
  This mobile-friendly template offers a complete view of digital channels with a modern application feel, perfect for on-the-go data analysis.
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• Dashboard Kit for Looker Studio
  Create stunning, customized reports and dashboards quickly and easily. This kit has everything you need to create beautiful and consistent reports without spending hours on design.

2. Google’s own Template Gallery

Visit Google’s Looker Studio Templates

Google’s own gallery of Looker Studio templates is a fantastic resource. These templates are free, regularly updated, and cover a wide range of use cases. They include marketing dashboards covering all of Google's own data sources like Analytics, Youtube, Search Console, and Google Ads. They also have ready to go reports for Big Query, Apigee, and Google Sheets. In short: a robust selection of free templates covering a variety of use cases. These templates are a great starting point for any data visualization project. There is one drawback, but that's my personal POV: although you can clearly see they put some effort in their designs, some of them still feel a bit like 1999. But hey, they are free and you get to prettify them to your own style in your copy. Unicorns & rainbows all the way!

Examples

• GA4 Report
  Offers a detailed view of web traffic, user behavior, and conversion metrics, making it ideal for monitoring website performance.

• Youtube Analytics
  Helps track YouTube channel performance, including views, watch time, and subscriber trends.
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• E-commerce PPC
  Perfect for e-commerce businesses to monitor sales, revenue, ROAS, and product performance for your Google Ads campaigns.

3. Databloo

Visit Databloo

Databloo provides a wide array of Looker Studio templates tailored for various industries and data visualization needs. I have to admit, their templates are visually appealing. Another plus, they are easy to customize, helping you convey complex data insights clearly and effectively.

Examples

• Local SEO Report
  A powerful Looker Studio Template that combines Google Analytics 4, Google Search Console, and Google My Business data in one place.
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• Digital Performance Master Template
  This template promises to give you a holistic view of your digital marketing efforts with our easy-to-use multi-channel report that integrates various sources.
  

4. Supermetrics

Visit Supermetrics Template Gallery

Supermetrics offers a collection of Looker Studio templates that integrate seamlessly with their data connectors. These templates are perfect for marketing professionals who subscribe to their services and need to create detailed reports on various metrics, from social media performance to website analytics. All of them ready to go as they follow the data structure of their own connectors.

Examples

• Facebook Ads dashboard
  Tracks the performance of Facebook ad campaigns, including engagement metrics and ad spend.
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• HubSpot content marketing dashboard
  Get an overview of your Hubspot content marketing funnel and blog performance.
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• Klaviyo report
  Monitor your Klaviyo email campaigns with this ready-made template.

5. By Marketers

Visit By Marketers

By Marketers is a treasure trove of Looker Studio templates specifically designed for marketers. They re-sell from many of the sources on this list, including iyself, but they don't focus at Looker Studio alone. Their library also includes email- and Excel templates. Another plus, although I'm not sure this matters to you, but the guys behind this platform bring Australian kindness to a whole new level.

Examples

• GA4 - User Journey explorer by Louis
  This report is designed in a flowing visual style to make it easy to follow and understand the steps of user interaction.
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• Google Ads Agency Report
  Made for agencies and freelancers that focus on Google Ads and need a solution for monthly reporting.

6. Portermetrics

Visit Portermetrics

Portermetrics, similar to Supermetrics, offers a variety of templates geared towards their services to connect all kinds of marketing data sources into Looker Studio. Their templates can be used out of the box with their connectors making them user-friendly while covering a wide range of marketing metrics.

Examples

• Twitter Analytics
  Track followers, tweets, impressions, and all your organic efforts
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• Mailchimp Report
  Track e-mails sent, unsubscribes, campaign metrics like total clicks and open rate, bounce rate, and much more.

7. Windsor.ai

Visit Windsor.ai

Windsor AI is another Supermetrics alternative that offers to combine all your marketing data into your BI tool of choice. With one of those destinations being Google Looker Studio, they have also set up some ready to go templates for you to enjoy. So if you already leverage their services, this is the place to look first.

Examples

• WooCommerce Dashboard
  Get the most value out of your WooCommerce metrics by using this Looker Studio template provided by Windsor.ai to monitor your Wordpress website's e-commerce performance.
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• E-commerce overview report
  Combining data sources like GA4, Google Ads, Bing Ads, Meta Ads and Pinterest Ads, this template will give you a full overview on youre-commerce efforts.

8. Etsy

Visit Etsy

Maybe an odd one on this list, but Etsy is a unique source for Looker Studio templates, with many independent creators offering customized and niche-specific templates.

Examples

• GA4 template for content focused websites
  This Looker Studio dashboard is designed to help you get the most out of your essential GA4 data with a focus on content analysis.
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• Google Ad Report for Agencies
  Get insights out of your Google ad data with this interactive dashboard in Looker Studio that you can customize to your agency brand or client accounts.
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With these sources, you'll have access to some of the best Looker Studio templates available, enabling you to create stunning and insightful data visualizations fast!