In this article, I will collect the best and amazing Google Data Studio templates that are available on the web, both free and premium (paid). There are lots and lots of public templates and also some very good premium ones worth mentioning. Whenever I stumble upon a new template that I like, I will add them here. And of course, I will also shamelessly plug my very own DataStudio.Guru templates every now and then.
Data Studio Templates by category
I will try to categorize the templates so you can quickly find a template that suits your needs. Use the navigation below to jump to categories.
General website overview
In this category, you will find Google Data Studio templates that provide a picture of your website in general.
Google Analytics Health Check // by: My Digital Lab
Before you dive into the details of any report, you should verify your data set. This dashboard helps you do just that for your Google Analytics and Google Ads setup. It helps you validate your data collecting and gives practical tips on how to improve these. You do have to register to gain access.
Complete Digital overview for mobile devices // by: DataStudio.Guru
Looking for a Google Data Studio template with which you can present your data beautifully and easily on any mobile screen? Look no further! This multi-page dashboard, containing a menu-structure which feels like a modern application, is all you need to share your website data, including Google Analytics, Google Ads, Search Console, and e-commerce.
Or read the blog post about this template here
Site Speed Performance // by: My Digital Lab
Did you know that Google Analytics also saves a ton of information about your website’s speed? By default, it collects this data for every one in ten visitors but you can adjust this in your tracking fragment. This dashboards helps you make sense of that data, find possible optimizations and even track individual pages.
Or read the blog post about this template here
E-commerce
In this category, you will find Google Data Studio templates that provide a picture of your website in general.
E-commerce performance report // by: M13H
This report contains 8 pages of e-commerce wisdom! From general performance to acquisition attribution. From page- to product performance. It’s one of those pearls you can also find in the Community Gallery.
Enhanced E-commerce dashboard // by: Roneet Michael
This enhanced e-commerce dashboard by Roneet Michael is a long page report with an overview and a sales breakdown. It does a good job of giving you all kinds of useful information but in my opinion, it gets a bit cluttered. Nevertheless a valuable addition to this list!
Search Console & other SEO tools
This category is focused on Data Studio templates that connect to Google Seach Console and other SEO tools like Screaming Frog in order to give you insights into how your website is performing in organic search.
Search Console Explorer Studio v1.3 // by: Hannah Rampton
This awesome free Search Console template will provide you with many different insights into your website’s organic performance in Google. Explore queries and opportunities, filter on brand vs. non-brand, and track your results. Featured by the @GoogleAnalytics Twitter account so you know it’s something special!
Or read her blogpost about the template
Screaming Frog Analyzer // by: IKAUE
This free Screaming Frog dashboard by IKAUE will help you better understand all the information SF is giving you. It connects to a CSV export so you will have to manually update it now and then.
All-in-one Search Console // by: Data Bloo
This Search Console dashboard is definitely a catch. It’s got different sections and conveniently accessible filters in the sidebar to drill down on your data. That said, from a design perspective, it is a little cluttered. But if you can look past that, you will find this dashboard very useful. Unfortunately, you can’t copy this free template.
Google Ads
This category is focused on Data Studio templates that connect to Google Ads.
Ultimate Google Ads report // by: Bind Media
This Google Ads template gives you extensive insights into the performance of your campaigns. It’s 5 pages jam-packed with graphs and stats which you can filter, segment, and dig deeper.
Or read the original blogpost here
Google Ads dashboard // by: Hexe Data
Here is one from the official Data Studio Community Gallery, the Google Ads dashboard from Hexe Data. It’s a free and simple one-pager but it provides the helicopter view for your campaigns through Google Ads. You can also filter on campaign name and device type.
This category is focused on Data Studio templates that connect to Google Ads.
Paid Channel Mix report // by: Supermetrics
This report mixes all your paid channels into one clear overview. It uses the Supermetrics Data Studio connectors for LinkedIn, Twitter, Facebook & Binge Ads, plus the standard Google Ads connector. Like Supermetrics says: “your boss might not care which platform produces what outcome. They want to know how much is being spent vs. results in exchange”. This dashboard brings all your paid channels together.
Or read the original blogpost here with more reports
6 comments
Dear Mark,
Hope you are doing well!
I’m Giannis from Data Bloo. First of all, I would like to thank you for featuring 2 of my dashboards (Health Check & Site Speed – My Digital Lab ). Recently I created an SEO data studio dashboard that covers many different aspects of Organic Search reporting.
With the help of this template a user can monitor the Search Console KPIs over time, check the volume of indexed pages and queries on Google, find opportunities by Page Ranking (SERP) and analyze the performance of keywords in terms of brand (branded vs non branded) and length (short tail vs long tail).
You can check the Data Studio here.
The dashboard has been selected and featured by Data Studio Team. I would be more than happy if you could include it in your great post aThe 10 Best Google Data Studio templates in 2020.
With kind regards,
Giannis from Data Bloo
Hi Giannis, you’re welcome! I will check out this SEO dashboard soon!
Hi again,
I checked out your dashboard and I’ve added it to the post. You did a great job so it’s well deserved. If I may offer you some advice to make the next one even better: try to give your design some room to breathe. It feels a little cluttered and crowded. Try to add some white space between blocks and elements within blocks. That will help a lot.
Looking forward to your next dashboard!
Hi Mark,
I’ve created a new Data Studio template for User Retention with calendar charts.
This is my new article “Retention and Daily Active Users Explained” which explains how to use it.
https://towardsdatascience.com/retention-and-daily-active-users-explained-79c5dab1bf84
It’s a Data Studio guide and BigQuery tutorial for Firebase users, Machine Learning enthusiasts and Marketers. All you wanted to know.
Feedback is much appreciated.
Thanks!
Hi! Thank you so much for this valuable information and templates. They are amazing. I recently started using Data studio and absolutely love it but I am still in the Learning process. I wanted to ask if you by any chance knew why were the percentages underneath each number which appear in red or green with arrows going up or down don’t appear in my data. Instead of having a percentage I have a: No Data text in that space. Do you know what I would have to do in order to fix it so it appears? I look forward to hearing from you and thank you so much in advance
Hi Ana,
Thank you for reaching out! The percentage in a scorecard is a comparison metric. It compares the metric with the same data in another period, for example previous year. It is set when you pick a ‘comparison date range’ in the Data tab for that scorecard (see below Default date range).
If you set the ‘comparison date range’ to none, then this scorecard will not be compared to a period in the past.
Hope this helps!